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Thursday, February 18, 2010

Creativity and Purposeful Innovation

"Creativity, a quality more traditionally associated with artistic endeavors, has been slow to find its acknowledged place in the business world. "

So begins an article from the Harvard Business School's Working Knowledge site called "Getting Down to the Business of Creativity."

Key points:
  • Business leaders must manage and support creativity just as they would any other asset.
  • People have their best days and do their best work when they are allowed to make progress.
  • Their research suggests that most managers are not in tune with the inner work lives of their employees.
  • For the longest time, creativity was considered the work of a genius operating on their own, however, there's a construction of creativity that involves many other actors.
BOTTOMLINE: Creativity, when sought after and encouraged, MUST be done purposefully.

Innovation, which is really just another name for creative problem-solving, must be done in such a way as to support the overall strategy of the organization. Discipline V - Innovate Purposefully is a discipline that is detailed in the award-winning handbook Six Disciplines for Excellence. It is not an isolated event in an annual or quarterly cycle; it's a mindset that permeates the culture of an excellent organization.

2 comments:

  1. Arnold Remtema11:58 AM

    Great summary. The balanced discipline in keeping innovation and creativity working to produce synergy for the employee and organization is important and difficult to maintain with the pressure of ROI. I try to think of it in terms of Innovation, Interaction, Integration, and Implementation moving from the (creative) idea to the product.

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  2. Excellent points, Skip. I was just thinking I need to carve out more time each week to think and create. Your post affirms that. Taking time to think and create always leads to my biggest breakthroughs!

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