Especially during tough times, hope is NOT a strategy!
When times are good, business seems to hum along, team members and customers tend to be happy, access to capital is plentiful, and prices are reasonable. During such times, business plans don't often change, and when a change is necessary, there is time to think, react and realign.
However, during times of economic uncertainty, letting business just "happen" is no longer an option. The need for strategic planning and execution is even more critical. Businesses can't expect to survive during this tough time, or thrive in the next upswing, without a comprehensive strategic plan.
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