The Eight Essentials of Communicating Change

Good advice on communicating change, based on the principles for developing and implementing an effective internal communication strategy:

1. Ensure the CEO is the champion of communication and the champion communicator.
2. Match actions and words.
3. Ensure your communication is two-way.
4. Place emphasis on face-to-face communication.
5. Ensure responsibility for communication is shared.
6. Deal with the bad news - as well as the good.
7. Serve the audience's needs as well as your own.
8. Design your communication strategy to suit your organization.