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Monday, September 12, 2005

Communicating The Vision: A Sign of Leadership

The good (but not surprising) news: better communication results in improved employee performance.

A survey published in Management-Issues of more than 18,000 employees of U.S. companies by professional services firm Towers Perrin suggests that business leaders are doing a better job in communicating with employees than they were 12 months ago.

Nearly two-thirds (63 per cent) of respondents to the 2005 Communication Effectiveness Survey say senior leadership effectively communicates the company's progress in meeting business objectives, up nine points from 2004.

The same proportion say that leadership has communicated a clear vision for the company's long-term success, an eight-point increase from 2004.

BOTTOMLINE: Effective communications are one of the key advantage that smaller organizations have over larger organizations - particularly when communicating the mission, vision, values, strategic position, vital few objectives, and performance expectations.

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