Influential business guru Geoffrey Moore, well known for his previous books on disruptive technologies and high tech markets, is back on the bookshelf exploring the topic of perpetual innovation.
Here's a Harvard Review of his latest tome: "Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution"
"How can we innovate forever? Because that is precisely what natural selection forces us to do."
BOTTOMLINE: Moore argues that innovation comes in fourteen innovation “types” ranging from simple line extensions to total market disrupters. It's the job of management to figure out which innovation type is the best fit given the maturity of the category.