- Jack Welch (GE): Best communication asset: Simplicity Tip: Eliminate jargon
- Steve Jobs (Apple): Best communication asset: Charisma Tip: Create and articulate a bold vision
- Meg Whitman (eBay): Best communication asset: Penchant for listening Tip: Seek feedback
- John Chambers (Cisco): Best communication asset: Preparedness Tip: Review and rehearse your presentation
- Michelle Peluso (Travelocity): Best communication asset: Responsiveness Tip: Be there for your employees
- David Neeleman (JetBlue Airways): Best communication asset: Talent for storytelling Tip: Tell tales that inspire
- Howard Schultz (Starbucks): Best communication asset: Passion Tip: Identify and share what you're passionate about
- Suze Orman (Author, TV Host): Best communication asset: Clarity of expression Tip: Break down complex information into easy parts
- Rudy Giuliani (Giuliani Partners): Best communication asset: Ability to make eye contact Tip: Spend 90% of the time looking at your audience
- John Thompson (Symantec): Best communication asset: Optimistic language Tip: Employ powerful and positive words
- Klaus Kleinfeld (Siemens): Best communication asset: Ability to reinvent Tip: Stay fresh, remain current
- Larry Ellison (Oracle): Best communication asset: Looking like a leader Tip: Pay attention to what your wardrobe says about you
- Richard Branson (Virgin Group): Best communication asset: Generosity with praise Tip: Lavish appropriate praise on employees, customers, and colleagues
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