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Wednesday, April 26, 2006

The Great Communicators

BusinessWeek offers these bits of advice from top business leaders on communication styles:

  • Jack Welch (GE): Best communication asset: Simplicity Tip: Eliminate jargon
  • Steve Jobs (Apple): Best communication asset: Charisma Tip: Create and articulate a bold vision
  • Meg Whitman (eBay): Best communication asset: Penchant for listening Tip: Seek feedback
  • John Chambers (Cisco): Best communication asset: Preparedness Tip: Review and rehearse your presentation
  • Michelle Peluso (Travelocity): Best communication asset: Responsiveness Tip: Be there for your employees
  • David Neeleman (JetBlue Airways): Best communication asset: Talent for storytelling Tip: Tell tales that inspire
  • Howard Schultz (Starbucks): Best communication asset: Passion Tip: Identify and share what you're passionate about
  • Suze Orman (Author, TV Host): Best communication asset: Clarity of expression Tip: Break down complex information into easy parts
  • Rudy Giuliani (Giuliani Partners): Best communication asset: Ability to make eye contact Tip: Spend 90% of the time looking at your audience
  • John Thompson (Symantec): Best communication asset: Optimistic language Tip: Employ powerful and positive words
  • Klaus Kleinfeld (Siemens): Best communication asset: Ability to reinvent Tip: Stay fresh, remain current
  • Larry Ellison (Oracle): Best communication asset: Looking like a leader Tip: Pay attention to what your wardrobe says about you
  • Richard Branson (Virgin Group): Best communication asset: Generosity with praise Tip: Lavish appropriate praise on employees, customers, and colleagues

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