At UPS, four conditions—what they call the 4Cs of innovation—must be in alignment to make transformation through innovation a sensible course of action:
- Our customers must drive it.
- The new direction must connect to the company's core competency.
- The new business model must be clear.
- Our culture must embrace it.
BOTTOMLINE: This model has driven UPS's transformation through innovation since their founding, in 1907. Go with what works......