How Business Should Drive Technology

An excellent article here on "How Business Should Drive Technology " about a very large enterprise (UPS) - and why UPS "....is always asking if what it has is the best -- and whether it can do better."

Their premise?

At UPS, four conditions—what they call the 4Cs of innovation—must be in alignment to make transformation through innovation a sensible course of action:

• Our customers must drive it.
• The new direction must connect to the company's core competency.
• The new business model must be clear.
• Our culture must embrace it.

BOTTOMLINE: This model has driven UPS's transformation through innovation since their founding, in 1907. Go with what works......