That was the conclusion of Professor Eddie Obeng, director of Pentacle business school in the UK from their most recent research on strategy and execution, as reported in Management-Issues.
Some of their key findings:
- More than 80% of managers surveyed believed that too many projects failed to result in anything that improved the profitability of their business.
- More than three quarters of senior managers underestimated the stress of repeated initiatives or how much such a regime of "permanent revolution" could unnerve their staff.
- More than half of the managers also believed projects failed because of poor execution rather than in their conception.
- The most common reason for failure was poor communication, which was ranked highest with 73% seeing it as a regular cause of failure.