Mostly common sense perhaps, but companies with the most effective communication programs reported a massive 47 percent higher total return to shareholders from 2002 to 2006, compared with companies that communicated less effectively.
The six communication practices of high-performing companies identified by the research were:
- Focusing managers and employees on customer needs
- Engaging employees in running the business
- Helping managers to communicate effectively
- Leveraging the talents of internal communicators to manage change more effectively
- Measuring the impact of employee communication
- Branding the employee experience
BOTTOMLINE: Top-performing companies treat communication as a key business driver. Companies that communicate effectively with employees have an engaged workforce and superior financial results.