Here's a well-done blog on Dale Carnegie's "How To Win Friends and Influence People."
Old school? Perhaps.
Common sense? Intuitive? Most-definitely.
Then...how come more people don't follow these simple processes?
BOTTOMLINE: There's also an Introduction, the Basic Summary, the Comprehensive Overview (hey, isn't that an oxymoron?) - there's even a Cheat Sheet! Worth your time to read.