The business coaching industry, which is getting more exposure these days, is still filled with contradictions. Coaches themselves disagree over why they’re hired, what they do, and how to measure success. Here’s what you should know.
A few months ago, Harvard Business Review conducted a survey of 140 leading coaches in order to find out more about the business coaching industry. Despite the widespread use of executive coaches, little is widely known about who they are, what they do.
Here's what the coaches who were surveyed said companies should look for in a coach:
- 65%: Experience of coaching in similar settings
- 61%: Clear methodology
- 50%: Quality of client list
- 32%: Ability to measure ROI
- 29%: Certification in a proven coaching method
- 27%: Experience in working in a similar role as the coachee
- 13%: Experience as psychological therapist
- 2%: Background in executive search
BOTTOMLINE: Ask to see the coach’s methodology. If they don’t have one, find another coach.