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Tuesday, November 03, 2009

Why Is Change So Hard? (Part 2 of a 4 part series)

So goes the phrase: "If nothing changes, nothing changes."

According to John Kotter, (A Force For Change: How Leadership Differs from Management) there are eight reasons why change initiatives fail:

  1. Too much complexity
  2. Failure to building coalition and support
  3. Not understanding the need for a clear vision
  4. Failure to clearly communicate the vision
  5. Permitting roadblocks and resistance to change
  6. Not planning for short-term results, and not achieving them
  7. Declaring victory too soon
  8. Failure to institutionalize changes in organizational culture

What to do about them?

  1. Establish a sense of urgency
  2. Build coalition (buy-in and support) for the change initiative
  3. Develop a clear vision
  4. Share and communicate the vision
  5. Empower people to clear the obstacles and roadblocks
  6. Secure short-term wins
  7. Keep moving ahead - stick with it
  8. Anchor the changes within your culture

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