Wednesday, June 24, 2009

Making Strategy Execution a Sustainable Competitive Advantage

A survey conducted by the Cognos/Palladium Group, entitled "Making Strategy Execution a Competitive Advantage" included responses from 143 strategy-management professionals.

Their most interesting findings?

  • Most employers don't share company strategy
  • 95% of companies don't tell their employees what the strategy is

BOTTOMLINE: It's no wonder that 90% of organizations fail to execute their strategies! How can people execute a strategy if they don't know what it is?

Make the strategy of your organization (mission, vision, values, strategic position, vital few objectives, stop list) visible to every person, every day - not just in a binder that sits on the on the shelves of the senior leadership team that created the strategy.

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