A key finding of the research is that small businesses have six inherent attributes that make them natural innovators. These include:
- Personal passion: Personally invested, most small business owners are willing to try new approaches to make their business more successful.
- Customer connection: A deep and direct relationship with the market and customers helps small businesses understand customer needs, identify new opportunities, and fix problems quickly and efficiently.
- Agility and adaptation: Unlike large corporations, small businesses can quickly adapt to changing market conditions and implement new business practices.
- Experimentation and improvisation: When pursuing new opportunities, many small business owners and managers aren’t afraid to experiment and improvise, accepting failure as part of the path to success.
- Resource limitations: Small businesses are adept at doing more with less. And these resource constraints lend to their innovative mindset.
- Information sharing and collaboration: Small businesses traditionally rely on strong social networks to share information and inspire innovative thinking. Online social networks extend and amplify this practice.