25 Characteristics of The Ideal Startup

Sam Decker, over at Decker Marketing, posts his comprehensive list of "25 Characteristics of The Ideal Startup."

As always, Sam's insights are invaluable. Here's his list:

1. Defendable and differentiated
2. Competitive cost structure
3. Attractive partnership opportunities
4. Repeat customers
5. Word of mouth opportunity
6. Memorable product and name
7. Potential for PR
8. Attractive to be bought or merged
9. Scaleable staff and systems
10. Scaleable product -- build once, sell many times
11. Uncomplicated
12. Focus
13. Niche market or fragmented industry
14. High velocity and large market / industry
15. High perceived value
16. Product can be accessorized – revenue synergies
17. Healthy cash flow –> margin x velocity
18. Demonstrable felt need, demand – does it hit a primal chord?
19. Business can be measured for improvement
20. Can claim leadership
21. Sales model is scaleable and predictable
22. Product evokes emotion
23. Can make big wins – big customers
24. Limited exposure to legal issues
25. Own relationship with and information about customers

BOTTOMLINE: Can your startup have all of these attributes? Not likely, but this list is a great sanity check on whether your business idea has "a long tail."