In this New York Times article "Attention All Employees: Ford Is Serious About Change," (subscription required), Ford's chief executive, William Clay Ford, Jr., told employees that those who could not support the company's drive for innovation -- should find something else to do.
In an e-mail message sent to employees on Monday, the chief executive, William Clay Ford Jr., said those who could not support the company's drive for innovation should find something else to do.
"Anyone who thinks or attempts to convince you that it's business as usual at Ford is wrong and would best serve us all by pursuing their interests elsewhere," Mr. Ford said in the message.
In the message, Mr. Ford stressed that the company's efforts were not a case where it would "quickly declare victory and move on." Nor was the effort simply a marketing campaign, said Mr. Ford, who talks about the push to be innovative in the company's latest television ads.
BOTTOMLINE: Will innovation be enough....to transform Ford...again?