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Wednesday, December 07, 2005

Clarity of Purpose - And Strategy

Tom Asacker, a brilliant brand expert over at A Clear Eye, refers to David Allen's two key points on CLARITY:

"So in order to achieve clarity and be fully and positively engaged in what you're doing, you must:
  1. know the goal or outcome you're intending and
  2. decide and take the next physical move to propel you in that direction."

Even more to the point, Tom offers a brief, but very articulate 2-page white paper titled Clarity: Marketing's New Task.

BOTTOMLINE: Tom's white paper is brilliant - and it's not just about marketing's new task. It's about strategy. His entire web site is "an unobstructed view on business and brands with an occasional rant on the power of imagination, integrity and passion!"

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