- Convince people of the need for change.
- Recognize and reward the behavior you want.
- Provide role models for change.
- Make sure your people have the necessary skills to implement change.
BOTTOMLINE: Business change is hardly ever as easy as surfing to a new TV channel, and it's always hard right after you've gone through change. The upside is, you might be successful. That's when you get into trouble, because the biggest task is maintaining momentum. Change isn't an event; it's a never-ending process.