Leading With Your Mission Statement

Entrepreneur Magazine's article "Lead the Way " offers some good common sense insight into the process for sharing the vision and mission with all employees:

• Your employees are the voices and drivers of your business.
• Directly or indirectly, everyone on your team sells. But what are they selling? Is it your vision and passion for your brand or mission?
• If what they're selling isn't 110 percent aligned with your commitment and vision, then they are selling your company--and customers--short
• To sell to your employees, you must share your vision and passion.
• Focus on the company mission, and tie initiatives and campaigns to it.
• The strongest advocates are those who are already sold on the brand and what it represents.

BOTTOMLINE: "As founder, you must fuel the fire of passion within every employee. It's what turns an employee into an advocate--and advocates sell without even realizing it. This must be a 24/7 priority for every entrepreneur--your business's future depends on it."