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Monday, October 08, 2007

Communicating Organizational Change

Although always important, communication is absolutely critical when deciding to adopt a business improvement process like Six Disciplines. Most importantly, this needs to occur BEFORE the actual change initiative begins.

Consider the following change management research findings:

  • The #1 contributor to the success of a business improvement initiative is active, strong and visible sponsorship (commitment) throughout the process.
  • The top obstacle to successful change is employee resistance at all levels: front-line, middle managers, and senior management.
  • The top reason for employee resistance is a lack of awareness about the change initiative that is coming, why it is necessary, what is expected as a result.
  • Employees want to hear messages about change the change from two people: the CEO and their immediate team leader. The message they want to hear from each of these individual is very different.

BOTTOMLINE: It’s difficult to manage the transition if people have no sense of where the changes are headed. Painting a picture for them can be difficult. The truth is that many organizations head into a transition state with nothing more than some basic goals and cherished values to guide them on their journey.

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