Simplicity of Strategy Leads To Action

Authors Dan and Chip Heath (Made To Stick) offer a FastCompany article titled "Analysis of Paralysis," in which they assert:

"If your strategy doesn't help employees act, it's not a strategy. You don't need to embrace simplicity just so your people can comprehend your message. The point of simplicity is more fundamental: Simplicity allows people to act."

Their observation?

Decision paralysis is the culprit. Every business must choose among attractive options: growing revenue versus maximizing profitability, quality versus speed to market. Too many choices leads to confusion, overload, paralysis. Too many choices debilitates an organization.

The solution?

BOTTOMLINE: Simplicity. A simple strategy can resolve decision paralysis. Or at least, it needs to be expressed and communicated simply. The simpler, the better, so that all employees can understand and embrace the strategy. Start with your organization's mission and vision. Then move on to your shared values and strategic position. Without simplicity, your employees will not understand the strategy well enough to align their daily activities toward executing it.