The Impact of Business Coaching

The International Coach Federation recently surveyed 210 coaching clients for demographic data and feedback /opinions about the value and use of business coaching. The survey was conducted by Amy Watson, Principal, PROfusion Public Relations, with survey design assistance by Jackie Rieves Watson, Ph.D., professor of Management and Statistics, Amber University.

Some of the more interesting survey findings:

Main role of the business coach:

• 84.8 % sounding board
• 78.1% motivator
• 56.7% friend
• 50.5% mentor
• 46.7% business consultant
• 41% teacher

Typical issues encountered during coaching:

• 84.5 % time management
• 74.3% career guidance
• 73.8% business advice
• 58.6% relationship / family issues
• 51.9% physical / wellness issues
• 45.2% personal issues
• 39.5% goal-setting
• 38.1% financial guidance
• 11% creativity

Outcomes attributed to coaching:

• 67.6% higher level of self-awareness
• 62.4% smarter goal-setting
• 60.5% more balanced life
• 57.1% lower stress levels
• 52.9% self-discovery
• 52.4% more self-confidence
• 43.3% improvement in quality of life
• 39.5% enhanced communication skills
• 35.7% project completion
• 33.8% health or fitness improvement
• 33.3% better relationship with staff
• 33.3% better family relationships
• 31.9% increased energy
• 31.9% more fun
• 25.7% more income
• 25.7% stopped a bad habit
• 24.3% change in career
• 22.9% more free time

(Hat tip to Laseter Business Coaching)