Fastcompany Magazine chronicles the recent activities of "Good To Great" author, Jim Collins, specifically dealing with non-traditional measures of performance.
The article, which originally appeared in yesterday's Wall Street Journal (subscription required), Collins has recently turned his attention to non-profit organizations, such as museums, orchestras and hospitals.
"A breakthrough came when he spoke to leaders of the Cleveland Orchestra, They weren't trying to increase earnings per share or return on equity; instead, they tracked standing ovations, invitations to perform in Europe, and the number of orchestras copying the Cleveland style."
BOTTOMLINE: What non-traditional metrics and measurements of performance might you apply to your work?
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