"If you have integrity, nothing else matters. If you don't have integrity, nothing else matters." -- Alan K. Simpson
One of the most important attributes for small business success, is the distinguishing quality of practicing admirable business ethics. Business ethics, practiced throughout the deepest layers of a company, become the heart and soul of the company's culture and can mean the difference between success and failure.
Read the Seven Principles of Admirable Business Ethics here.
(Tip of the hat to Steve Rucinski - at Small Business CEO)