Rather than focusing on SWOT (Strengths, Weaknesses, Opportunities, Threats), Ed increasingly talks with his clients about how they understand their impact.
The four questions?
- Over the past year, what has been your IMPACT?
- WHO have you Impacted in the past year?
- What OPPORTUNITIES do you have now that you didn’t have a year ago?
- What PROBLEMS or OBSTACLES have You created?
Take the survey yourself ....here.