"To live is to choose. But to choose, you must know who you are and what you stand for, where you want to go, and why you want to get there….”
In business, our Mission and Values statements spell out who we are and what we stand for.
Our Vision statement gives where we want to go, and our Strategy gives us the how.
But the why is missing.
Passion is the why.
Read the entire article on Beyond Motivation - Passion