When you think of Amazon.com, one thing is for sure: execution is the key to their continuing success.
Don't believe it?
Here's a flip chart of what's on CEO Jeff Bezos' mind...
BOTTOMLINE: "The reasons most businesses fail is not strategy - it's execution. Know what to do is not the problem: doing it is! The Six Disciplines Methodology has been specifically designed and optimized for execution. " (page 55, Six Disciplines for Excellence)