- The single biggest barrier to implementing strategy is courage.
- Many people (and firms) lack the guts to stick with the plans and goals they have set for themselves.
- They lack the courage of their own convictions
In short, executing a strategy takes courage. You must be willing to practice what you preach, when it is convenient and (most important) when it is not.
BOTTOMLINE: "If you’re going to pursue a strategy, you must be willing to make hard choices and act as if you truly believe in your own strategy."