- Be passionate - About how your work improves people's lives
- Be clear - About precisely how you provide that value
- Stay focused - On what customers truly care about
- Communicate unceasingly - Your passion, vision and strategy
- Stay tuned in - To the rapid and endless changes in today's marketplace
- Be kind - If you want your people to be kind
- Stop lying - To your people, shareholders, customers and, especially, yourself
- Trust others - Which is not the same as telling them what to do (see #7 above)
- Give back - To customers, employees, the needy, and the environment
- Take risks - Brand is a verb, not a noun
No comments:
Post a Comment