"One of the most critical CEO challenges is to create sustainable competitive advantage.
The keyword is “sustainable” as many companies find that whatever competitive advantage they are able to carve out for themselves is relatively short-lived. It is difficult to hide a strategic innovation from your competitors.
So how do great companies create sustainable competitive advantage?
One approach is to employ systems thinking – creating a differentiated complex system is more difficult for competitors to imitate than a strategic innovation.
- Why do some companies consistently outperform others?
- It is not due to the strategic innovations of some new, easily copied techniques. Rather, it is the result of employing a total systems approach that identifies, nurtures, trains, and coaches the leadership. The system drives sustainable achievement.
BOTTOMLINE: A leadership development system is complex and difficult to build. It begins with recruitment and incorporates job placement, performance management, human resource development, and succession planning. (One such "system" - called Six Disciplines, is designed specifically for top-performing small businesses, and incorporates these key best practices in its methodology.)