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Monday, September 10, 2007

The Impact of Technology on Small Business Growth

Want to grow your small business? Growing your technology savvy is a good place to start, according to a survey of mid-size companies conducted by tech services firm CDW.

In fact, 48 percent of respondents to a recent survey by Baseline Magazine who described themselves as “total geeks” said their companies grew from startups to 100-employee businesses in five years or less.

BOTTOMLINE: Six Disciplines conducted similar research that supports this claim. High performing organizations give more emphasis (109 percent more!) than lower performing organizations to using technology to impact the business in strategic ways. Underlying this rating is the greater use of long-term technology plans aimed at delivering competitive advantage. Such organizations have developed a culture that figures out ways to deploy technology, not for technology's sake, but to better serve their strategy.

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