From FastCompany's recent article, "The Beauty of Simplicity":
"It is innovation's biggest paradox: We demand more and more from the stuff in our lives--more features, more function, more power--and yet we also increasingly demand that it be easy to use. And, in an Escher-like twist, the technology that's simplest to use is also, often, the most difficult to create. "
And....to quote Albert Einstein:
"Everything should be made as simple as possible, but not simpler."
BOTTOMLINE: Simplicity is both sacred and central to a organization's competitive advantage. And no doubt about it, the market for simplicity is complex. Start by simplifying your company. "Less isn't more; just enough is more."