It's a process he calls determining your "best and highest use" or BHU. Determining your BHU will connect you to the passions and purpose that led you to start your business in the first place.
How do you determine your BHU?
- Document your successes.
- Consider the importance of fun.
- Discover what clients, customers and staff like about you.
- Distill and simplify.
- Know your blind spots.
- Synthesize, apply and focus..
BOTTOMLINE: "Apply these steps and you will gain new insight into your business and its customers. Customers will notice. The relentless logic of the marketplace demands that you deliver solid value to customers in order to keep them loyal to your business, and as they respond positively your comfort zone will expand."