They found that the long-term strategic-planning process can be a powerful tool for identifying growth opportunities and external risks.
When asked how their strategic planning was organized, executives revealed significant differences between small and big companies.
- When executives are probed about what strategic planning achieves at their companies, an interesting divergence emerges.
- C-level executives are more confident than their lower-ranking counterparts that the process results in concrete measures.
- Top executives also emphasize the effectiveness of their company's strategic planning in identifying new opportunities for growth.