Some Hints and Tips to help you renew (or craft) your company's Mission:
- A company's mission explains why an organization exists and what its purpose is.
- Purpose should be enduring - something the pursuit of which is limitless.
- The simpler the better. Fewest words to express an powerful idea.
- Purpose must be authentic - must come from within, not based on what "looks good."
- Mission statements focus on WHY, not HOW (how is strategy, which changes over time.)
BOTTOMLINE: For more on Mission Statements, visit BNET here. And here's a blog all about company's mission statements.