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Monday, January 08, 2007

Saying No Is Very Strategic

Sam Decker, a very astute marketer authoring Decker Marketing, offers his take on "Strategic Plan -- 12 Places to Say No"

His assertion is also one of the key elements of Discipline I. Decide What's Important, which is I-F - Agree What To Stop.

BOTTOMLINE: The essence of strategy is deciding what NOT to do.

Unless your priorities are clear enough that you know what not to do or what not to allocate resources to, you don't yet have a "strategy."

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