The list?
- Be Narrow
- Be Different
- Be Casual
- Be Picky
- Be User-Centric
- Be Self-Centered
- Be Greedy
- Be Tiny
- Be Agile
- Be Balanced
- (bonus!): Be Wary
Read the explanations of each here.
BOTTOMLINE: OK, it's too easy for me not to add Number 12: Be Excellent™
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