Inc. Magazine had an article on The Power of Purpose, by Rebecca Morgan.
In the article, Morgan points to Deming's "14 Points for Management," -- one of which includes the classic:
"Create constancy of purpose to the continuous improvement of products and service, focusing on long range needs rather than only short term profitability, with the aim to become competitive, to stay in business, and to provide jobs."
BOTTOMLINE: "There are plenty of small businesses that struggle with making decisions that reflect an unwavering commitment to quality and the long term. Employees know when that constancy is absent -- and so do customers and suppliers. Constancy of purpose means that quality decisions are not situational. Constancy of purpose can only exist when leadership lives it, demonstrates it, and won't accept anything else."