His latest book is called The Self-Destructive Habits of Good Companies...And How To Break Them.
Sheth says there are seven deadly sins that are destructive to corporations:
- Denial
- Arrogance
- Complacency
- Competency Dependence
- Competitive Myopia
- Territorial Impluse
- Volume Obsession
Here's the chapter summary on Competitive Myopia.
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