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Tuesday, April 24, 2007

Small Business Advantage #1: Connecting People to Purpose

In honor of National Small Business Week, we'll be posting a series on small business advantages. Savvy small business owners understand these and take advantage of them aggressively.

Small Business Advantage #1: Connecting People to Purpose

The best performing team members want to belong to an organization that's on a meaningful mission - and, they need to see how their efforts contribute to that mission.

Small businesses have an enormous advantage (over larger enterprises) in their ability to help people connect to the mission and purpose of their organization - AND enable them to see what they're doing is contributing to that purpose, in a meaningful way.

BOTTOMLINE: Looking for a competitive advantage over larger enterprises in your same industry? Since you can't out-spend them or out-research them - how about considering to "out-purpose" them, by connecting all of your team members to the mission, vision and purpose of your organization.

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