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Tuesday, April 24, 2007

Small Business Advantage #4: Customer Intimacy

In smaller organizations, a much greater percentage of team members work with customers directly.

This includes the leaders in the organization, who frequently are still involved in closing sales or supporting clients. This kind of closeness to customers means the people in the company know customer issues and they can spot changing market needs earlier.

BOTTOMLINE: In smaller organizations, decision-making is more timely, and both team leaders and team members can execute on those changing market trends earlier.

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