Knowing vs. Doing: Why Is It So Hard?

A key challenge for today’s small businesses – and for the team members within them – is to build a culture of execution.

It's not enough to know what to do (theory). It's doing it (execution).

Knowledge is only useful if you do something with it.

So...why is it so hard?

Today, there are plenty of management experts on everything, even on how to get things done.

But even those who focus on getting things done, focus primarily on efficiency.

But what about getting the right things done? What about effectiveness?

Perhaps even more important, what about getting the right things done....right?

BOTTOMLINE: "Your job is to do something today that’s better than what you did yesterday. And to do something tomorrow that’s better than what you did today."

Continual improvement. Doing things right (efficient) - AND - doing the right things (effective) - and doing the right things RIGHT.

(Hat tip to Jeffrey Pfeffer)