Apple alum Guy Kawasaki offers his take on mission statements.
He advises his audience instead to make a mantra -- a three- or four-word description of why you exist.
His beef with mission statements? "A mission statement has to serve the needs of the customers, the employees, the shareholders, and—because it's all encompassing—the whales, dolphins, and everything. "
His example continues: "This is a $20,000 mission statement: 'We exist to professionally build long-term, high-impact sources so that we may endeavor'—I have to take a little breath here—'to synergistically leverage existing effective deliverables and stay competitive in tomorrow's world.'
BOTTOMLINE: At Six Disciplines - ours is quite simple: Be Excellent™.