In their new Harvard Business Review book, "Startups that Work: Surprising Research on What Makes or Breaks a New Company," authors Joel Kurtzman with Glenn Rifkin look at the factors that are most responsible for a start-up’s success. Their book looks at sophisticated research conducted with PricewaterhouseCoopers into 350 companies primarily in telecommunications, semiconductors, software, services, and biotechnology. Dell, Amazon, Staples, and Home Depot are just a few of the companies profiled.
Value, unsurprisingly, turned out to be one of the main drivers of success.
BOTTOMLINE: The companies that have done well in the marketplace have created value through their products and services -- and by expanding the value creation theme with their team members and business partners.