Thom Quinn, over at The QLog offers this insight into "Be Excellence."
Thom includes the Aristotle quote:
“Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.”
Along with this one from Booker T. Washington: "Excellence is to do a common thing in an uncommon way.”
BOTTOMLINE: "One must break the traditional pattern (e.g. old habits) to move to the next level. An uncommon way can be an approach that is novel, unique, or both. This evolutionary style is ‘excellence of the second order’. It is much rarer; yet, it is extremely powerful."