- Execution will always be more important than strategy.
- Actions speak louder than words.
- A fair-to-middling strategy exceptionally executed will almost always yield better bottom-line results than a great strategy poorly executed.
- A great strategy never executed -- and it happens a lot more than any of us would like to admit -- is a lame exercise in futility.
Best example from sports: John McKay had a track record as the highly successful coach of the USC Trojans (and had moved on to coach in the NFL). A sportswriter caught McKay right after a particularly ugly loss:
"Coach McKay... What do you think of your team's execution?"
He responded: "I'm in favor of it."