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Friday, September 01, 2006

Link Between Mission Statement, Long-Term Revenue Growth

The folks at Kinetic Wisdom recently published a study to determine what, if any effect, the presence of a mission statement might have on a company's success.

The survey findings:

  • 98% of the top 50 companies showing the highest 5-year growth in revenues had published mission statements
  • 90% of the top 50 companies showing the highest 1-year growth in revenues had published mission statements
  • 96% of the top 50 companies showing the highest 1-year and 5-year growth in profits had published mission statements

Also try out the company's unique Mission Statement Finder search engine!

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