- Despite more than 20 years as a mainstay of organizational development, copious affirming efficacy research and annual U.S. coaching fees estimated at $1 billion, according to the Harvard Business Review, business coaching still has a "faddish" side.
- The International Coach Federation (professional credentialing organization) has made significant progress with 9,500 members from more than 70 countries.
- Twenty years ago, having a coach meant you were in trouble. Coaching doesn’t have that onerous reputation anymore, fortunately – today, having a coach is a competitive advantage for leaders.
BOTTOMLINE: About 80% of firms using coaches say they plan to spend the same or more than last year, meaning the consensus view on coaching is that it’s far more of an “indispensable management tool” than it is a fad. Be careful when choosing a business coach.