Dan Bobinski, President and CEO of Leadership Development, Inc. has published a piece over at Management-Issues, titled "How a clear vision and mission leads to more profits."
In the article, he explains his view on differences between the definitions of mission and vision - which are more often than not misunderstood, or "are intermixed, further clouding their practicality."
- Explains why an organization exists and what its purpose is. Purpose should be enduring.
- The focus is on WHY, not HOW.
- Timeframe - should last for decades.
- Stimulates and guides strategy formulation over the years.
- The focus is on what you want your organization to BE, to HAVE, and to DO ...in 10 years
- Timeframe - should last 10+ years
BOTTOMLINE: "Vision and mission statements create clarity and form a basis for making both strategic and tactical decisions - all of which help a company thrive instead of survive."