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Friday, October 20, 2006

Making Change Stick

Change is hard to implement in organizations. People revolt against change. They want familiarity. They want the ‘old’ and don’t care what the ‘new’ is. This is the reality that organizations must face, but a reality which many ignore.

All is not lost though; you can get change to stick. Richard Reale lays out the principles that make it happen in his book, “Making Change Stick: Twelve Principles for Transforming Organizations”.

Richard has over 20 years of research which shows why programs fail and why changes refuse to stick. This book is the culmination of his studies. Richard provides an easy to read manual on getting change to stick.

He focuses on the ‘soft’ side of change – people, emotions, communication, and leading to name a few. Each chapter ends with a bulleted section titled Putting the Principles to Practice. This is where the nuggets of wisdom are found. A key section is titled ‘Involve and Be Involved,’ which says that you shouldn’t make changes and assume that everyone will follow. That is a sure way to failure.

Key Tips for Managing Change:

  • Be approachable. Be authentic. Think ‘we’.
  • Talk personally to individuals as well as groups
  • Be open to input from everyone. Ask opinions and solicit ideas. Listen intently.
  • Identify yourself with the change.

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